The overall objective of the Interreg Aurora funded project ICCE is to enhance the attractiveness of the progarmme area through the development of culture and tourism. The aim is to promote northern art and culture, ensuring they receive the recognition and appreciation they deserve among both the locals and visitors. The core objective of the project is to transform cultural centers in the Aurora programme area into vibrant hubs that facilitate interactions between communities and travelers, fostering mutual understanding and cultural awareness. By promoting collaboration between the tourism industry and the cultural sector, the project aims to boost year-round tourism for both domestic and international visitors by showcasing cultural attractions.
The project highlights the importance of making cultural centers more accessible and engaging for a diverse audience. By enhancing inclusivity, these centers can attract a wider range of visitors and contribute to societal well-being. The project seeks to identify barriers, that prevent so called non-visitors from engaging with cultural centres.
Through a structured approach consisting of different work packages (WPs), the project will conduct a baseline study and benchmarking best practices (WP1), service safaris and collaborative design jams (WP2) resulting into pilot initiatives to test inclusive practices in cultural centers (WP3). Three symposiums will be organized to share insights gained from each work package and facilitate networking between key stakeholders in the tourism and cultural sectors. The project will also produce a series of podcasts that delve into topics such as non-visitation, inclusivity in cultural centers as well as experiences and observations generated by the project.
Contact: Malla Alatalo, Project manager, Lapland University of Applied Sciences malla.alatalo@lapinamk.fi
